What does the arrow tell us about the company?
The arrow indicates a sense of constantly moving forward therefore their packaging and delivery company can ensure fast delivery to you, as a customer. It is also very subtle.
What do the colours tell us?
The different colours used for "Fed" and "Ex" indicate two different words even though they are right next to each other because it is an acronym to the original name "Federal Express".
How many are there?
There are two different colours. A dark purple for the "Fed" and "Express" and a bright orange for the "Ex".
What else do you notice?
- The fact that the word "Express" is aligned on the right side of the logo and the arrow is pointing right compliments each other.
- The large lettering of the "FedEx" indicates hierarchy and therefore shows the customer what is considered the name of the company rather than "FedEx Express".
-The same colour used for the "Fed" and "Express" indicates a link between the two words. The "Express" under it is a reference to the original name and for customers to take away that their company is very efficient from just looking at the logo.
Kia ora Michelle, its fine to include a copy of the logo here as you are analysing it. do you have an example within your own work that uses negative space in the same kind of way? if not, take this as an opportunity to develop something and think about how it relates to those scholarship pages too. your triangle motif could be developed further by opening it up to allow the negative space in, which then lends to new options around say an artist like Rodchenko, or like Lizzitsky.
ReplyDeleteThank you for posting up your work. Keep doing so, with your more recent stuff as well.