This week I have produced brainstorms on my why and a logo mood board. Here is my logo mood board which helped me a lot on understanding why the designers made their logos the way they did:
This board gave me a deeper understanding of what is going to be developed during the year. The mindset of a designer! Next, I have created a design brief concerning what my brand or business is, the purpose and who my target audience is. It is my final decision for my design outline. I want to produce a design workplace that shares innovative experience through art and unifies many people. My target audience would be teenagers and up with no limit of age because art is a thing that can be enjoyed and experienced by everyone.
And then I started thinking of my brand name which came down to Hine-nui-te-po ARTS or Mahuika Creatives. Personally, I think Mahuika creatives are better suited for it. I've already thought of the fonts as well and want the 2nd word of the name to be as a rough calligraphy stroke for it to be seen as art-related.
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